Revenue playbook · four pre-launch SaaS apps

Where you're heading, and what actually moves it

Adjust any input for any app below. Every chart, number, and ranking on this page recalculates instantly. Your inputs are saved in this browser, so closing the tab won't lose your work.

1 Pick an app with the tabs, then drag its levers. Badges tell you if a value is strong, ok, or low vs benchmarks.
2 Watch the app's own 12-month curve and MRR update live. Switch to "Combined" to see all four stacked.
3 The sensitivity chart tells you which single lever moves that app most — where to spend your effort.

Calculator

Base-case inputs, one app at a time
Levers — drag to explore, or jump to a preset:
Base case shown. Badges show how each value compares to category benchmarks.
Which lever moves most
% change to month-12 MRR from doubling each input alone (churn: halved instead)

Revenue share

Month-12 MRR by app, base case

Sequencing

Where to spend hours first, and why

What actually drives growth

Six levers, ranked by how they behave over time
LeverBehaviorWhy it matters

Assumptions and sources

What's behind the starting numbers

Status tracker

Fill in as you go — saved locally

Pricing plans

The actual tiers behind each app's ARPU